Barely 6 months ago the minister of Information launched the Rebranding Nigeria campaign. As this campaign is going on, the block buster movie District 9, which debuted in cinemas on August 13 shatters it.
In the movie, a gang of Nigerians were depicted as black marketers having weaponry deals with aliens, which is led by Obesandjo. (Sounds familiar?)
The Nigerians were also depicted as illiterates, trading weapons they don’t have idea of how they are being operated.
While the Rebranding program suffers from recognition as it strives to achieve its goals, District 9 has gained world fame and earned $37 million at the box office over its opening weekend, $7 million more than its cost price.
Its popularity was also influenced by social networking sites which the Rebranding program failed to utilize. District 9 has been trending on Twitter long before its release.
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August 22, 2009 at 5:13 pm
i love it. it serves madam dora right…right?
August 22, 2009 at 5:29 pm
@hashim
Let’s hope she learns from it and re-structure the campaign. That should be campaign to rebrand out attitudes first before telling the world that we are rebranding Nigeria.
September 5, 2009 at 8:28 pm
[...] dustbin, but we need to ask ourselves what is the cause for it. Just about two weeks after District 9 debuted and defames Nigeria, Sony Coorporation has followed the same suit to reference Nigerians as major scammers on the [...]
September 19, 2009 at 3:34 pm
Psst: It’s only a movie.
The reality of Nigeria is MUCH worse.