Barely 6 months ago the minister of Information launched the Rebranding Nigeria campaign. As this campaign is going on, the block buster movie District 9, which debuted in cinemas on August 13 shatters it.
In the movie, a gang of Nigerians were depicted as black marketers having weaponry deals with aliens, which is led by Obesandjo. (Sounds familiar?)
The Nigerians were also depicted as illiterates, trading weapons they don’t have idea of how they are being operated.
While the Rebranding program suffers from recognition as it strives to achieve its goals, District 9 has gained world fame and earned $37 million at the box office over its opening weekend, $7 million more than its cost price.
Its popularity was also influenced by social networking sites which the Rebranding program failed to utilize. District 9 has been trending on Twitter long before its release.
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